Customers Consent & Data Management

MRPLN is a B2B platform built for marketers and businesses to manage their Marketing campaigns and communications responsibly.

This page explains how consent is collected and confirmed, how opt-out is handled, and how customer data is stored and processed, in line with MRPLN’s Privacy Policy, Terms of Use and User Guide, and data protection laws.

1. Consent Collection & Opt-In Process (User Responsibility)

MRPLN does not collect or request customer consent directly.

The sole responsibility for obtaining valid consent lies with the business or marketer (the MRPLN user).

Before uploading or adding a contact to the platform, users must:

• Collect clear and verifiable consent from the individual to receive communication through the selected channel (WhatsApp, SMS, Email) .

• Confirm this consent in the MRPLN interface by manually checking the consent confirmation box during customer creation (via web form or Excel upload).

• Ensure that the consent was informed, specific, and compliant with applicable laws.

• To use MRPLN SMS Toll-Free number user include this in the consent " You Agree to Receive Marketing massages through MRPLN Toll free Number "

This confirmation means that:

• The user's customer explicitly agreed to receive communications from your business or marketing messages from MRPLN and SMS on your behalf

• You, as the user, are accountable for storing proof of this consent. MRPLN may require Valid documentation of how users collected the needed consents.

• MRPLN records your confirmation of consent for compliance purposes but does not verify or manage consent collection on your behalf.

✅ Consent Confirmation is a mandatory step before saving or uploading any customer. No data will be added to the MRPLN system unless the user explicitly confirms that prior consent has been obtained.

How Consent is Collected by Users

Before a marketer adds a customer to MRPLN, they are required to collect consent through one or more of the following methods:

• ✅ A checkbox on their website or landing page

• ✅ A sign-up form where the customer agrees to receive Marketing communication from your business or through MRPLN on your behalf.

• ✅ Verbal or written confirmation (e.g., during a sales call or clinic visit)

This opt-in occurs before any data is uploaded to MRPLN. When uploading customer data, users must explicitly confirm they collected proper consent (as seen in the screenshot above). MRPLN retain the right at any time to ask for documented Consent collected from the user's customers.

📎 Screenshot of consent confirmation checkbox is provided below for reference.

2. Opt-Out & Unsubscribe (MRPLN / USER Managed)

While consent collection is your responsibility, MRPLN helps enforce opt-out controls to protect end customers and comply with anti-spam laws:

• MRPLN automatically appends unsubscribe instructions to outbound emails when the user has not included them.

• For SMS and WhatsApp, we recommend and support using keywords like "STOP" or "Opt-out".

• If an end customer opts out, MRPLN will:

  • Flag and exclude the contact from future communication.

  • Remove them from the active contact list uploaded by the user.

  • Ensure no further messages are delivered to that contact from the same business.

⚠️ MRPLN users are expected to respect opt-outs and should not re-upload the same contact unless fresh consent is collected.

3. Data Management & Security

MRPLN applies strict security measures to protect all customer data:

• Customer records are visible and accessible only to the user who uploaded them.

• Data is encrypted at rest and in transit, stored on secure infrastructure (e.g., AWS in UAE / USA).

• Default Data storage region is United States (AWS USA).

• Enterprise users can request Data storage Localization by contacting us before plan start and registration.

• MRPLN does not use, share, or sell any customer data beyond the nature of data processing on behalf of our users. Data Processing Agreement

• Users can delete contacts at any time and request full removal for compliance purposes.

4. Your Responsibility as a User

By using MRPLN, you acknowledge and agree to:

• Collect and confirm valid opt-in consent before adding any customer.

• Not upload any customer without explicit permission for the intended communication channel.

• Handle all regulatory duties related to customer data and consent.

• Respect MRPLN’s policies and privacy commitments.

• Data will be stored in United States region, unless you user are on Enterprise plan and request another region.

Screenshot (not actual just for representation): Consent Confirmation from App side