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Frequently Asked Questions

Explore our extensive FAQ covering most of the questions in your mind and will be your user guides.

Frequently asked questions

Section 1: About MRPLN

Section 2: Registration & Account

Section 3: Brand Management

Section 4: Template Creation Guide

Section 5: Content Management

Section 6: Customer Management

Section 7: Campaign Launcher

Section 8: Automation & Deployment

Section 9 :Customers Consent & Data Management

Section 1: About MRPLN

1.1 What is MRPLN and what services does it provide?
An advanced AI-powered SaaS platform designed to support the businesses and professionals to; 1- Develop Marketing Planning powered by AI, 2- Automation of the deployment of plan’s tactics and digital execution, 3- provide Analytics of the deployed marketing campaigns,4-provide powerful AI insights, support and recommendation

MRPLN provide different tiers of subscriptions each with deferent level and limits of features eligibility to know more review the tiers Pricing | MRPLN. policies and terms at www.mrpln.com

1.2 What is the Planning Service?
AI-generated marketing plans tailored based on Users brands goals, marketing channels & content available, and user’s customers personas & segmentation.

Also considering business different factors like reach frequency, type of business and time frame of plan, etc.

1.3 What is the Automation Service?
MRPLN support the business and marketer after generated the AI- Powered plan by Automating the campaign deployment across three main channels (depend on the user subscription level eligibility) Email, WhatsApp, and SMS, with intelligent scheduling and optimization as per the plan generated.

Automation depends on the content inventory the user provides, and the customers inventory user provides so user responsibility to make sure the accurateness of the data provided and to obtain required consents from the customer

MRPLN provide different tiers of subscriptions each with deferent level and limits of features eligibility to know more review the tiers Pricing | MRPLN. policies and terms at www.mrpln.com

MRPLN can support planning but not the deployment of non-deployable tactics like Face2Face, virtual meeting or phone calls done by customers.


1.4 What is the Analytics Service?
AI-generated insights and reports to analyze the deployed tactics and campaigns performance, customer engagement, and ROI.

The service provided for (Business and Enterprise tiers only )

1.5 What AI Services do we provide?
• Content Studio for AI-generated WhatsApp, SMS, and Email templates (Enterprise tier upon request )
• Marketing Insights / Analytics AI-Agent (Business and Enterprise tiers only )
• Campaign Planning AI-Agent (All Tiers)
• Smart Suggestions and Automation (Business and Enterprise tiers only )

1.6 What are the roles and responsibilities of using AI in marketing?
You are responsible for content approval, customer consent, data provided for brand ,content , customer , business accuracy and verifying campaign compliance with local laws. MRPLN ensures secure AI processing and data protection.

1.7 Where can I find the privacy policy and terms of use?
You can review our Privacy Policy and Terms & Conditions which include data processing agreements and user rights. Visit:

https://mrpln.com/privacy-policy . https://mrpln.com/terms-and-conditions

Section 2: Registration & Account

2.1 How to register and what fields are required?
Step-by-step instructions including: name, email, password, and plan selection.


2.2 What are the subscription tiers and pricing?
Refer to Pricing Pricing | MRPLN or contact us at Contact@mrpln.com for custom plans.

Current Prices start from $75/month annually billed. please refer to home page and pricing section to know latest offer and prices for different tiers

MRPLN provide different tiers, Professional (For Marketers scaling the marketing efforts) mainly planning only, Business (Best for Small & Medium Businesses!) deployment and analytics with limitations and Enterprise (Enterprise plan with unlimited AI- Empowering and full features. Full APP customized available to your needs, branding and Compliance) of subscriptions each with deferent level and limits of features eligibility to know more review the tiers Pricing | MRPLN . policies and terms at www.mrpln.com

2.3 What is the authentication process?
Secure login via email/password and email 2FA verification .

2.4 How can I contact MRPLN support?
Through the contact form at our home page www.mrpln.com , or support email (shown in-app and on the website).

Section 3: Brand Management

3.1 What are the brand limits per plan?
Based on subscription tier: 1-3 brand (Free & Prof), 5 brands (Business), up to 50 brands (Enterprise).
please refer to pricing table or contact us to know more Pricing | MRPLN.


3.2 How to add or edit brand details?
Add: Objectives, key messages, description, market insights, type of tactics.
Tactics metadate you enter – affects planning and automation quality.

MRPLN provide different tiers of subscriptions each with deferent level and limits of features eligibility to know more review the tiers . policies and terms at www.mrpln.com

MRPLN can support planning but not the deployment of non-deployable tactics like Face2Face , virtual meeting or phone calls done by customers.
Refer to automation section

Section 4: Template Creation Guide

This Section provides instructions and examples for creating Email, WhatsApp, and SMS templates within the MRPLN platform.

1. General Rules for All Templates

  • Use {{Customer_Name}} as a required variable in all templates.

  • Use either {{User_Name}} or {{Display_Name}} as the sender variable.

  • You may include optional placeholders like {{CTA_Link}} or {{Product_Name}}.

  • Content can be written directly in the app or uploaded as a .docx file (as directed on template creation page)

2. Email Template Creation

Required Inputs:

  • Subject Line

  • Display Name (optional)

  • Email Body (type in-app or upload a .docx/.pdf)

Instructions for Upload:

  • Use a Word or PDF document , as directed on the platform on the trmplate creation wizard with:

    • A greeting (e.g., Dear {{Customer_Name}})

    • Body content (text, images, headers)

    • A closing with either {{User_Name}} or {{Display_Name}}

    • A disclaimer: If you prefer not to receive future communications, click Unsubscribe.

Dear {{Customer_Name}},

Navigating today's marketing landscape is harder than ever. Marketers face growing challenges... [body content]

Best regards,

{{User_Name}} or {{Display_Name}}

Legal Notice: This email is intended for marketing communication. Sent using MRPLN service on behalf of {{Display_Name}} .

3. WhatsApp Template Creation (Meta-Compliant)

Required Inputs:

  • Message Body (type or upload .docx/.pdf)

  • Image (optional)

  • CTA URL (optional)

  • Display Name (optional)

Template Requirements:

  • Must include {{Customer_Name}} and optionally {{User_Name}} or {{Display_Name}}.

  • Must follow Meta rules: no spam, no clickbait, no offers without value.

  • Header: Optional text or image

  • Footer: Optional CTA but mandatory disclaimer (Reply STOP to unsubscribe)

WhatsApp Template Sample

Hi {{Customer_Name}},

We’re excited to share new updates.

Check more: {{CTA_Link}}

Best regards,

{{Display_Name}}

Reply STOP to unsubscribe

4. SMS Template Creation

Required Inputs:

  • Message Text (160 characters recommended) – 160 English Character other language will be less than 160

  • Must include {{Customer Name}}

  • Opt-out clause mandatory (Reply STOP to unsubscribe)

SMS Template Sample

Hi {{Customer_Name}}, check out our new launch! Visit {{CTA_Link}} — from {{Display_Name}}. Reply STOP to unsubscribe.

5. Content Assignment and Automation

Once you create and save your template, go to the Content Creation section and assign content to the correct template (Email, WhatsApp, or SMS). Use content metadata to Help AI planning and to track format, objective, industry, and customer persona. This preparation streamlines the automated deployment process.

All templates and contend related to it is subject to review first before used for deployment.

You can create content with metadata direct on content management and still will be used for AI planning service but in order to use it in the automation services in needs to be connected to an approved template. if not connected to approved template so it is only go planning and will not deployed.

Section 5: Content Management

5.1 What content types are supported?
you add digital tactics metadata only in the content inventory Email, WhatsApp, and SMS content .

you can chose non digital tactics like (face 2 face , virtual call , etc. ) these content by any way not subject to connect to template , also will not by automatically deployed ,however still part of the AI marketing plan.

in order to Automate /Deploy (in case you tier eligible for automation) you need to connect these metadata to one of the preapproved template you have.

5.2 How to add and format content types?
chose content type Email, SMS ,WhatsApp (digital tactics) enter the metadata , in case want to use it in the future for automation it need to be connected for one of the preapproved templates from you inventory with the same type.

The accuracy and review of final version of the content or the templates is the users responsibility ,

MRPLN do periodic review for the Content to make sure it doesn’t violate the MRPLN policies and terms of use

5.3 How to view, edit, or delete content?
Content management tabs allow to shows all uploaded content inventory , to filter , search and can click the edit or delete icon , also usually will find tab to add new up to the approved tier limit

5.4 What’s template creation and how to us it ?

Check Content and template guide section 4 , content page is used to add placeholder for content metadate that can help generating you AI powered marketing plan in order to automate the digital tactics/content you entered it need to be connected with preapproved eligible template.

Section 6: Customer Management

6.1 How does MRPLN protect customer privacy?
Data we collect on customers of the users we practice high caution to be encrypted.

No customers personal data is exposed/transferred to other users or parties unless stated in our privacy poly and data processing agreement.

All content and customer interactions follow our Data Processing Agreement.

You can review our Privacy Policy and Terms & Conditions which include data processing agreements and user rights. Visit:

https://mrpln.com/privacy-policy . https://mrpln.com/terms-and-conditions . Consent & User Data | MRPLN


6.2 How to manage customers?
Add manually or upload CSV or Excel using exact format our data saving controls, please reach us to provide you with the same table format template. Also the Customer management tab allow Add, Edit or delete options

6.3 Is customer consent required? (refer to section 9)
Yes. Users must obtain customer consent for WhatsApp, Email, SMS before using customer contact data to send content or using a communication channel.

if want to use MRPLN SMS Toll free: User should add to the consent" You Agree to Receive Marketing massages through MRPLN Toll free Number "

Review Content status it will show approved, rejected or pending after we conduct a content review, same for customer after confirming your customer is opted in / Consented it will show opt in is the customer at any point opted out the status will be changed to opted out / unsubscribed this will not send content to him on the opted-out channel

6.4 do i need to consent all my customer?

No some scenarios like if you want only to plan or will not eligible tier for deployment we highly recommend not to add any customers personal data use identifier for name and no contact information needed in such case , consented contact information needed when you are planning to deploy and automate tactics or campaigns to the customer

Section 7: Campaign Launcher

7.1 How to use the campaign launcher?
Default will plan for all brands , content and customers however, you still have option to select brand, if need specific (content or customers) default is use all brand , content and customers. , start date and duration of plan ( up to 3 months) . Set working hours

AI will generate the plan. Combining the provided metadata from brand , content inventory , customers inventory and information provided in the campaign launcher.

Review the plan , then you can save or download the plan , then automation decision in case the content and customer are eligible for deployment and your subscription tier eligible for deployment .

7.2 Can I use specific content or customers for the planning?
Yes, filter manually before generation. Using the campaign launcher tab.

7.3 What if I want to include physical or virtual meetings in the plan?
Add them as “non-deployable tactics” in the content management . entered as metadate only in content with no template and not deployable.

7.4 Can I save the plan as a file?
Yes, export as PDF or CSV/Excel.

7.5 How many times can I refresh a plan?
As long as your tier level allow , Refresh counts as a plan and consumes your AI token quota and number of remaining plans count.

7.6 What should I check before saving or deploying?
Check delivery channels, content-customers matching, date and time vs working hours and frequency. The content final view can be done in previous stage when adding the content to the content management view.

7.7 How to edit or remove tactics before deploying?
Go to Campaign history , filter to specific campaign/plan you need , Click on the tactic inside the plan view > Edit/Delete.

Section 8: Automation & Deployment

8.1 What channels can be automated?
MRPLN only automate Email, WhatsApp, and SMS,

Based on : Subscription tier limit Pricing | MRPLN, Template and content approval , Customer data consent, confirmation by users.

8.2 How does deployment automation work?
MRPLN schedules and sends content based on plan settings and the AI generated date and time for each tactic in the plan. refer to "1.3 What is the Automation Service?"

8.3 What are the differences between subscription plans in automation?
Only Business & Enterprise support full automation. (SMS only Enterprise)

Free and Pro limited only planning service.

8.4 Is 2-way communication supported?
NO in general , but the feature can be customized and enabled for WhatsApp and Email in Enterprise tier upon request.

8.5 How do I confirm my campaign was sent?
Deployment dashboard / Analytics shows success/fail logs. Plus, other analytics parameters, Dashboard available for Business and Enterprise plans for deployed tactics only,

8.6 What are deployment limits per plan?

please check for latest limits on Pricing | MRPLN
Always refer to the recent price / Subscription tables on our Pricing | MRPLN or contact us

Currently:
• Business: 1000 emails + 1000 WhatsApp (monthly)
• Enterprise: 10K emails + 10K WhatsApp + 2K SMS (monthly)

Enterprise customization for more limits and features is available on request.

8.7 When are automation limits renewed?
Monthly from the subscription date.

8.8 What email / What’s App or SMS number used to send to the customer?

(Private label Branding)
The Default is using MRPLN default marketing Email or Number (SMS Tollfree needs special consent) on behalf of the User to deploy / sent the content to the planned customers of the user as per the plan went to Automation.

The Enterprise tier users can request private label customization and use the user specified email, domain and number for user branding and compliance purposes if needed.

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